About Aurora Financial Services

Aurora Financial Services Inc.

We believe in the value of relationships. We view every clients relationship like a partnership, and truly believe that our success is a result of your success.

We are committed to providing close, personal attention to our clients. We take pride in giving you the assurance that the personal assistance you receive comes from years of advanced training, technicial experience and financial acumen. Our continual investment of time and resources in professional continuing education, state-of-the-art computer technology and extensive business relationships is indicative of our commitment to excellence. 

Our Mission Statement

Aurora Financial Services is dedicated to improving the financial health of the average family and increasing the wealth of our clients by legally minimizing the monies paid out in income taxes. It is our goal to continuously upgrade our skills in order to know the tax saving strategies available and when to implement them. We believe this requires a coordination between AFS and the client to identify when new strategies are needed before it is too late to implement them.

The AFS Team

Bill Houston
President
bill@afsnodebt.com

Bill is originally from upstate NY (much different from the city). He originally studied accounting and business administration in college but somehow drifted into the sciences and into Colorado and received his bachelor’s degree in Chemistry from UCCS in 1982.

After a couple of decades in Chemistry, the glitter began to wear off and Bill felt the pull back into accounting and business. He began preparing individual taxes professionally in 2000 and soon after gained his Series 6 license for securities and his life insurance license. He and his daughter started Aurora Financial Services (AFS) in 2004, preparing taxes and offering life insurance and investments. Bill always liked working with numbers but found that working with people’s finances and taxes was infinitely more interesting that working with chemical models. Experience gained in working on the investment side of finance has helped immensely in the tax preparation side.

Luckily Bill has always believed in lifelong learning, because the tax preparation industry demands it. He says that there is nothing more satisfying than putting in place a new tax strategy that can save his clients’ money.

When he is not in the office, Bill might be reading or walking or puttering around the house. He and his wife Sue love to travel and the travel is often combined with tax learning, as the best seminars are often located in the most popular travel destinations.